I’m starting at Forto in May!

Did you know that 80% of the stuff we use gets transported around the world? I didn’t. Like most people, I recently learned a lot more about it when that big ship got stuck in the Suez canal. There are currently BIG problems in the freight industry: shipping prices are up, there are delays with getting the things we need. Usually, where there are big problems, there are even BIGGER opportunities. Shipping things is hard, there is a bunch of manual (paper) work, and the whole process of getting something from A to B (and C, D, E, F…) is not transparent. Here is where Forto comes in, trying to get anyone to buy and sell things globally.


I had some ideas on where I would like to work next:

  • Since I worked at a corporate gig for the last five years, I wanted to join a startup again. Somewhere where I can bring some of my learnings to help the company into the second act.
  • I wanted to stay with mobile experiences because (it’s my thing).
  • The business model is making the world a better place.
  • I want a remote job.
  • A place that I would grow as the company grows.
  • I didn’t want to be in a company (or office) that’s bigger: < 150 people (Dunbar’s number).

In the end, my decision to join Forto was not about any one of these; it was about the people.

Introducing Forto

What initially sparked my interest was the interviews and conversations I had with the people at Forto. I felt like my skills could help, and I could impact Forto to unlock something special. My conversation with the VP of Engineering, Barzel, particularly stood out as fun and engaging. His style and interviewing method were fresh and a good fit for me - I can learn a lot from him. Later, after meeting him in person (all the interviews were all via Zoom), it’s clear why I liked him; he is someone who is not scared to bend the rules to get things done - the type of personality I enjoy working with.

Here is a demo of the product:

Freight Shipping Industry

It’s fair to say I don’t know much about the freight shipping industry. Honestly, I didn’t even know that “🚢 FreightTech” is a thing.

After reading the book The Box, I’ve learned that by shipping things cheaply across the globe, the freight shipping industry has massively impacted the world economy, the growth of globalisation, and improved people’s quality of life. I hope to be part of unlocking the future of this ancient and vital industry. Allowing anyone to buy and sell globally sounds pretty cool to me.

In preparation for joining Forto, I’ve been building up knowledge of the freight shipping industry. If you’re interested in learning more about the Freight industry, are some of my favourite resources so far: